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Nurturing of behavioral change through raising popular awareness described prerequisite for the realization of cherished health goals

The Ministry of Health pointed out that the nurturing of behavioral change on the basis of raising popular awareness is a prerequisite for the realization of the cherished health goals, and that the media outlets play significant role to this end.

Asmara, 15 November 2013 – The Ministry of Health pointed out that the nurturing of behavioral change on the basis of raising popular awareness is a prerequisite for the realization of the cherished health goals, and that the media outlets play significant role to this end.

It made the remark today at a conference organized for media professionals in connection with the launching of a nationwide anti-polio immunization campaign, during which participation of pertinent bodies and media organs was pronounced to be of vital importance regarding prevention of such diseases.

Speaking at the meeting, Mr. Gebremichael Tesfazgi, head of promotions in the Ministry, indicated that the seminar was conducted focusing on enhancement of journalistic role as regards conveying adequate and salient health messages to the public. He also said that the national media outlets are expected to make significant input in the realization of the campaign’s goal.

Mr. Pranab Shah, UNICEF Representative in Eritrea, explained that the nation should sustain endeavors in line with the global initiative so as to maintain its polio-free status. He went on to cite the contribution of the media as a critical component for implementation of eradication strategies and reaching communities with the appropriate programs as well as messages, thus urging the Ministry of Information to generously employ its technical expertise and skills.

A number of research papers were presented by experts focusing on various related issues in the course of the seminar.

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